The coconut trees dot the tropical landscape of the Philippines, Celebes stands tall and proud today. Its corporate odyssey began without much fanfare in 1990 when it constructed its first Coconut Oil Mill and Refinery in Butuan City. From a modest start emerged one of the country's largest export-oriented enterprises, right at the onset of the New Millennium.
Celebes manufactures a wide range of products for the food industry like Bakery and Snack Food, Biscuits, Confectionery, Fast Food, and the Dairy Food industries. Staffed by well qualified and trained engineers and workforce, the company focuses on the importance of producing high quality products. It's vision is to become a truly diversified quality food supplier to the local and global market.
Among its first area of concern is adequate capitalization to help stimulate and propel business growth. Celebes opened its financing company and continues to service businesses in areas where Celebes operates.
In support of its Corporate Mission to be the No. 1 producer and exporter of world class food products in the Philippines, Celebes Oil Mill aims to meet and satisfy international food safety requirements. Year after year, it strategically invests in machinery and equipment to meet related customer demands. Celebes also engages in continuous manpower training to ensure optimum returns in all aspects of the company's operations.
Celebes has adopted for its Corporate Strategy a practical checklist of must-do's to ensure and maintain its superior and efficient operations:
- Strategic acquisition of appropriate equipment and machinery
- Adoption of effective operational methods and systems
- Continuous procurement of cost-efficient and quality-upgraded raw materials
- Continuous training of well-motivated and value-driven workforce